The Palm, Inc. field sales solution delivers time-sensitive loan data at the precise moment of need, without being intrusive to the sales process. Combining the Palm VII with custom mortgage origination tools, has given Countrywide's sales agents information that augments and builds relationships with their customers and business partners.

The company has armed its entire national sales team with Palm VII wireless handhelds so they can access the company's Web site. The Countrywide Home Loans sales people can also use the devices to compute a customer's loan affordability based on current interest rates, thus providing monthly payment, principle, interest, estimated taxes, and insurance information, all without leaving the customer's side.

Your sales force automation solution
In summing up, Pederson believes that through this initiative, people will come to equate Palm with sales productivity. She said that with a Palm device, the advantages are clear and simple. Information can be accessed at the point of contact, and best of all, there's no need to fill out long paper forms or to wait for a laptop to boot up.

For more information on sales force automation, you need look no further than this issue of PalmPower Magazine Enterprise Edition. In "Understanding the sales process" by Editor-in-Chief David Gewirtz, you'll find an excellent analysis of the sales process. Then look to my article, "Easy Palm device add-ons that will help boost sales," to find a list of applications available today that can help you increase your sales success.

Steve Niles is Senior Editor for ZATZ Publishing. He is also an independent filmmaker and freelance writer. For more information, visit http://www.sn-films.com.