Healthcare and insurance
I feel much better knowing that some of the leading healthcare and insurance providers want to learn how to use mobile technology to make themselves more effective and to make us all more healthy. Some of our readers are at healthcare providers and pharmaceutical companies like Abbott Laboratories, Bayer, Bristol-Myers Squibb, Pfizer, Johnson & Johnson, Physicians' Online, Kaiser Permanente, SAIC, Eli Lilly, Monsanto, Merck, SmithKline Beecham, Baxter Healthcare, Group Health Cooperative, Hoffmann-La Roche and United HealthCare.

Helping us all feel safe and secure are readers at insurance companies including Prudential, Nationwide, Metropolitan Life, Fireman's Fund, Hartford, Phoenix Home Life Mutual, New York Life, The Chubb Group of Insurance Companies, CUNA Mutual Insurance Society, Manufacturers Life, CIGNA, and Standard Life.

Media
One of my most cherished events was when, last year, I got a letter from editors at TIME Magazine congratulating us on some of our coverage in PalmPower. Interestingly, we also seem to influence the media here in the Enterprise Edition as well (and probably help members of these companies bring more Palm devices into their organizations). Some of the media enterprises that have large blocks of readers include AOL Time Warner, Virgin, Ziff Davis, Disney, Singapore Press, InfoWorld Publishing Company, Reuters, McGraw-Hill, Sony Music Entertainment, The Washington Post, Charter Communications, Wired Ventures, Advisor Publications, and CondeNast Publications.

Consumer products and services
Thinking about media almost always is a good segue into consumer products and services, which break down nicely into six sub-categories. We have readers in consumer product companies like Coca-Cola Company, Colgate Palmolive, Clorox, Gillette, and Pillsbury Company.

We have readers in distribution firms including FedEx, UPS, Inacom, Ingram Micro, MicroAge, and W.W. Grainger.

We have readers in retail organizations including Tesco Stores, Nike, Jack in the Box, The Gap, and Walgreens.

Among office, printing, and paper companies, we have readers at International Paper (one of my earliest employers), IKON Office Solutions, Deluxe Corp (the chairman of which used a quote from my book in his address to shareholders; very cool!), Avery Dennison, Herman Miller, Champion International, and R.R. Donnelley & Sons.

Members of the auto industry also read PalmPower's Enterprise Edition. Readers work at Ford Motor Company, Goodyear, Toyota, American Honda (both the Motor Company and R&D), and Delphi Automotive.

Finally, after telling you about our readers in the travel industry at American Express Travel Services, The SABRE Group, and Marriott International, we're going to travel along to the next industry group.

Telecommunications
Figuring out who worked for telecom companies was quite a challenge. The problem is, many telecom companies are also ISPs. So IP addresses traced back to a telecom company might belong to an employee of the telecom or simply a subscriber to their ISP service. In determining which of you actually worked at a telecom, we were therefore extremely conservative. If there was any chance an IP address could be an ISP address, we didn't count it. That probably means there are a lot more telecom readers and companies than we counted. That's OK. We wanted to be conservative.