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PalmPower interview: inside the Sprint PCS wireless computing strategy (continued)

DG: Sprint PCS is one of the top wireless providers, correct?

JH: Yes. Sprint PCS has been the fastest growing wireless provider in the United States for eleven consecutive quarters. So we're clearly growing faster than anyone else. And the reason I think we're growing faster is because we do a better job of delivering a simple and straightforward offer to the marketplace. I think we're easier to do business with. And, we deliver a high quality, high value product in the marketplace. Consumers and enterprise customers vote with their wallets and checkbooks. I think the vote is in, and it's clear that Sprint PCS has and continues to dominate, in terms of new subscriber growth in the wireless industry.

DG: Do you think the U.S. infrastructure is really ready for enterprises to rely on wireless service at this stage?

JH: Oh, absolutely. That's one of the real strengths of Sprint PCS. We have one nationwide network. It's all built on one technology, which is CDMA (Code Division Multiple Access).

It all operates on one frequency. I know that's all kind of techy stuff, but what that means to an enterprise and to users is that the service is going to work the same way, no matter where I go. Neither I nor any other carrier, I should hope, would ever sit here and say that we would never drop a call somewhere in the U.S., but these applications we're talking about all depend on and are contingent on having digital services. Sprint PCS's nationwide network is 100% digital. We don't operate an analog network. And we have the largest digital network in the United States, by far.

DG: Since you are, indisputably, an expert on mobile technology, what are your thoughts on how enterprises can take advantage of wireless solutions?

JH: Well, I think enterprises are pretty surprised when they look at it and really start to explore it. Number one, they're a little afraid of it because they think it's really complicated, but it's not. It used to be, in the past, but Sprint PCS has really been able to bring together some very powerful partnerships, like Palm. In fact, we have over 35 of these application and solution partner relationships that are not just casual hall conversations.

These are formal relationships, established between the two companies, so that we can go into an enterprise, take a look at requirements, and make proposal recommendations and implement the solution. So, in the past, most enterprises have been left holding the bag. It was up to them to figure out how to make it all work together.

At Sprint PCS, we figured that out early, and we've brought all the pieces together so that we can not only propose an end-to-end solution, but also implement and help you manage that end-to-end solution. So, that's a big difference in terms of how enterprises can leverage.

The other thing is, I think a lot of enterprises, in the past, have been saying, "Well, I've been out looking for that killer app." And, our position in the market has been, "The killer app is here. You don't have to look for it. It's sitting right on your desktop." It's the same applications that you have so effectively deployed to help run your business, whether that's email communications, whether that's inventory systems, pricing systems, service management.


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