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PalmPower interview: how PricewaterhouseCoopers is helping mobilize business (continued)
JM: Very interesting question. I think, especially, that the events of September 11 have highlighted the value of one of the specific benefits that wireless provides, which is voice. I think the awareness of the value of the voice services and the security component of cell phones has been skyrocketed and probably that will drive additional demand. If nothing else, the still-killer application for wireless is voice. That's number one and that's fairly obvious just from watching what happened there.
I think the second component that is coming to many people's minds is location-based services. I think there are many people now trying to understand how location-based and presence based services would be used to manage those types of situations. These range from personal devices that could become personal beacons to just the ability to better manage who is and is not in a building at a period of time based on location.
A lot of people were trying to look for a killer application for location based services. There are a lot of ideas coming out of that. Another question would be whether there's going to be market for that three months from now to three years from now. That's a totally different question.
The third one has been fairly famous for awhile, the 911 cellphone premise, which basically was one of the specifics of location-based services, the ability of people to be located by a 911 call within a range. I think that, again, is coming back into the picture and many companies are working to make sure that can be properly implemented.
DG: Last month, we interviewed Palm CIO Marina Levinson about Palm@Enterprise. Can you briefly explain to our readers what this is and what PwC's role is in it?
JM: Palm@Enterprise is what I'd call a "solution framework" that Palm and PwC jointly worked on and created from the very beginning. The whole idea of this program was to understand how to best use Palm technology in the context of the enterprise. Palm's management decided to go ahead and have their employees become their own first enterprise customers. This program is called Palm@Enterprise but was originally referred to as Palm@Palm.
Our role originally was to assist Palm to manage that program. Palm and PwC worked together to define what the program was, to manage, and to deliver the program. Now, because we have both worked to put together this program, we are endorsing that program and jointly presenting it to the public.
There are a lot of good things about this program. In terms of what it is, it's basically an employee-based mobile portal. It provides the ability for employees to have some specific enterprise-based applications accessible from their Palm. I'm pretty sure that Marina told you that the program has been pretty well liked in the industry. Some of the analysts have praised it a lot and in a conversation that Marina and I had with some of the analysts, they said that they thought it was about 12-24 months ahead of its time and, also, CIO Magazine honored it with an innovation award.
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