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PalmPower interview: how PricewaterhouseCoopers is helping mobilize business (continued)
I think most of the Palm@Enterprise framework and the things that we're dong with Palm are fairly reusable across multiple technologies and across multiple scenarios. Things like what should an m-business foundation be? What are the things that you need to put in place?
I think you can use Palm@Enterprise because it's instantly leverageable out of the things that we did at Palm@Enterprise with Palm. I think another way companies can gain leverage from this relationship is to reduce some of the segmentation that I was talking about. You know, instead of having to talk with device manufacturers and talk to system integrators and talk to eventually carriers and then talk to back integrators.
I think companies can find it lot more efficient to combine some of these things in a way that we already know is going to work. In any of the spaces where the current Palm form factor would play well with the processes that an enterprise would be trying to enable, the value of this relationship is good because we can offer a cohesive view to them and a single point of contact to actually deliver some of those benefits.
Specific areas of that that probably will hit demand before some others are areas like customer relationship management including both field services and sales force automation. That seems to be an area where the awareness is growing and there are enough business cases proven already in the marketplace where more companies will take a serious look about doing something in the enterprise space. But, in general, I think the benefits are across the board.
DG: Where should people go to find out more about the relationship between the two companies or how to get started with Palm@Enterprise, or how to hook up with the right PwC people?
JM: I think they can either directly ask any of the Palm representatives or they can connect with PwC -- any of the partners or sales managers. We have a lot of information on this on our Web site as well. Contacting either of the two organizations would get you very quickly there.
DG: Would that be the PwC Global Web site at http://www.PwCGlobal.com?
JM: Correct. And we have a new one, with our new branding, which is http://www.PwCConsulting.com.
DG: Take out your crystal ball for a minute. What's your and PwC's vision of handheld computing for the enterprise in, say, the next five or even ten years?
JM: I'll give you my personal views, which is a big portion of how PwC sees it. There are two complimentary answers to that question. My personal view is, I think handheld devices will become the "clickers," if you will, or the "remote controls" of business processes.
DG: That's a great phrase.
JM: I use that because I think it's very easy to understand what the remote control did for the television, the impact on a whole industry. When the remote control was invented, the whole advertising industry changed because people didn't have to sit in front of the TV and watch the advertising. Even though it was a small technological advance for comfort ability, if you want, it created some massive change in a lot of places.
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