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You can take it with you (continued)
And we've talked to the movers and shakers. We've conducted in-depth, one-on-one, very personal interviews with top executives from IBM, SAP, PriceWaterhouseCoopers, Sprint PCS, and Extended Systems. These are the companies who, indisputably, know the enterprise business and without exception, they've told us inspiring tales of how their own customers are using Palm handhelds.
We even talked with Palm's CIO (Chief Information Officer), Marina Levinson, who took us inside Palm's own operations and showed us how Palm's employees rely on their enterprise solutions.
We've published nearly a hundred articles on Palm handheld use in the enterprise, many of them written by those actually making use of the technology. We've reviewed key products and provided detailed industry overviews. We even conducted a comprehensive three-months-in-the-making ROI (Return On Investment) and TCO (Total Cost of Ownership) study and the conclusions have been incontrovertibly clear: Palm handhelds have a strong value for the enterprise.
And so, when analysts like IDC's Alex Slawsby state that Palm should just stick with their consumer offerings because big, bad Microsoft is going to sew up the mobile enterprise market, we know different. It's not that we're rabidly partisan. Microsoft has some very slick technology. It's just that we happen to know different.
In our first year of publishing PalmPower Magazine Enterprise Edition, we've conducted the largest, longest, most comprehensive analysis of mobile devices in the enterprise, ever. We've published more pages. We've talked to more users. We've seen more examples of mobile technology in action than any other publication or any other analyst.
The lesson we've learned from our first year is that this stuff is even more real and amazing than we could have suspected at the outset.
As for the future, for that, you'll just have to keep reading. Tune in each month and you'll get to learn as much about the mobile enterprise revolution as any of us here at the magazine.
Despite all the chaos out there, despite all the economic and international uncertainty, there is, actually, one truth that is self-evident: when it comes to mobile technology in the enterprise, you can take it with you.
Product availability and resources For more information about Palm computers, visit http://www.palm.com.
Easy, flexible article reprints ZATZ now offers a quick, easy, flexible and inexpensive way to use article reprints in your marketing and promotion efforts. You can now get article reprints for a one-time fee of only $200. For details, visit http://mediakit.zatz.com/reprints.
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Steve Niles is Senior Editor for ZATZ Publishing. He is also an independent filmmaker and freelance writer. For more information, visit http://www.sn-films.com.
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