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Palm reaches out to enterprise market with new ad campaign (continued)
In Palm's enterprise section, you can also find a recent White Paper on a study conducted by Gantry Group that analyzes the TCO (Total Cost of Ownership) of a Palm OS solution versus a Pocket PC solution. More details on this are available elsewhere in this issue of PalmPower's Enterprise Edition.
Both the television and print campaigns are designed with the goal of maintaining Palm's leadership position in the marketplace. The strategy is well thought out, and we hope to see Palm continue this kind of media campaign.
Product availability and resources
For more information on AKQA, visit http://akqa.com.
For the Palm Web site's enterprise section, visit http://www.palm.com/enterprise/.
For more information on Palm handhelds, visit http://www.palm.com.
Easy, flexible article reprints
ZATZ now offers a quick, easy, flexible and inexpensive way to use article reprints in your marketing and promotion efforts. You can now get article reprints for a one-time fee of only $200. For details, visit http://mediakit.zatz.com/reprints.
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Ed Crandell is a computer science professor at Spring Arbor College. When off campus, he runs a Web site for developers using the Waba programming language, an open source language for handhelds at http://www.wabaworkbench.com.
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