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THE PALMPOWER INTERVIEW
Part 2: inside the Sprint PCS wireless computing strategy
By David Gewirtz
Jay Highley, Vice President of Business Marketing, Sprint PCS Click picture for a larger image.
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We continue our fascinating interview with Jay Highley, Vice President of Business Marketing at Sprint PCS. Jay shares with us more details on Sprint PCS's relationship with Palm, Inc. and gives us a look into the future of mobile computing.
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This month, we continue the fascinating interview Editor-in-Chief David Gewirtz conducted with Highley about the strategic relationship between Palm, Inc. and Sprint PCS. You can find part one of this interview at http://www.palmpowerenterprise.com/issues/issue200108/sprintpcs001.html.
DG: What can readers expect to see in the first few months of the relationship, and what can they do tomorrow to take advantage of this?
JH: That's a good question. Actually, the readers can start to take advantage of this relationship, immediately. Not only have we already started to integrate some of the capabilities by providing adapters and connectors so they can wirelessly enable the Palm OS devices that they already have in their company, but also we've started to integrate a smartphone type of form factor, combining both the Palm OS functionality with the Sprint PCS digital phone capability. You already know about the device manufactured by Kyocera.
We've also announced a second device that will be coming out. That'll be the first color-screen, Palm OS-based smartphone. It'll be available at the beginning of September.
Because we recognize this is new technology, or a new experience for enterprise customers, we've created a real simple, easy-to-get-started package that we call Starter Kit. A Starter Kit is a very small investment. It starts around $2,500. For that, an enterprise can enable ten users inside the company and try the service for three months. These have been incredibly successful.
A very high percentage of the Starter Kit customers are now moving into broad deployment and production applications. So, the Starter Kit concept is a great way for our mutual enterprise customers to get started.
DG: We've heard a lot of 3G, third generation talk. Do you see bandwidth increasing in the near term?
JH: Well, there're a couple of steps. Let me take you through the migration path that Sprint PCS is on. Number one, we've been a market leader in improving wireless data throughout, when we launched the wireless Web for business, last fall. That included some compression in bandwidth optimization technology that we actually deployed in our network, so the customer doesn't have to do anything different.
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